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gomotto - Sales calls, turned into next steps.

gomotto - Sales calls, turned into next steps.

gomotto is an AI agent for professional sales management. It automates call workflows and turns conversation data into insights for coaching, KPI and follow-up. I led the design of its initial launch across desktop and mobile, at an extremely fast pace.

gomotto is an AI agent for professional sales management. It automates call workflows and turns conversation data into insights for coaching, KPI and follow-up. I led the design of its initial launch across desktop and mobile, at an extremely fast pace.

Lead product designer (consultant)

Desktop + Mobile

2 personas

Visual language Definition

2025 Q3 – 2026 Q1

Two personas. One stream of data.

Two personas. One stream of data.

Every call feeds the same contextual data from the field. gomotto digests it, and each persona reads it in a different moment of their day.

Every call feeds the same contextual data from the field. gomotto digests it, and each persona reads it in a different moment of their day.

SE

Sales team leadership

Desktop

Needs to see where the team can improve: coaching opportunities, key KPI and follow-up opportunities across every rep’s calls.

Needs to see where the team can improve: coaching opportunities, key KPI and follow-up opportunities across every rep’s calls.

SR

Sales representative

Mobile

Needs to catch up quickly: the latest team updates on deals, key KPI, and messages with teammates.

Needs to catch up quickly: the latest team updates on deals, key KPI, and messages with teammates.

DESKTOP

Dashboard

Coaching opportunities

Key KPI

Follow-up opportunities

MOBILE

Feed

Team updates

Key KPI

Messages

AI Chat

Built for speed.

Built for speed.

The goal of MVP was to validate the agentic experience in the market quickly. Four goals shaped the design.

The goal of MVP was to validate the agentic experience in the market quickly. Four goals shaped the design.

1. Show the insight, not the call log.

Contextual data is converted into coaching, KPI and follow-up insights, so users act on conclusions instead of transcripts.

Contextual data is converted into coaching, KPI and follow-up insights, so users act on conclusions instead of transcripts.

2. Everything on one screen.

Three dashboard views share a single desktop screen so executives can scan the whole team at once.

Three dashboard views share a single desktop screen so executives can scan the whole team at once.

3. Catch up in seconds.

The mobile app is light by design, made for the gaps between calls.

The mobile app is light by design, made for the gaps between calls.

4. Nothing like a legacy CRM.

Modern, elegant and simple cues set gomotto apart from clunky sales tools.

Modern, elegant and simple cues set gomotto apart from clunky sales tools.

Dense. Insightful.

Dense. Insightful.

The MVP desktop experience for sales executives packs dense metrics across three dashboard views on a single screen.

The MVP desktop experience for sales executives packs dense metrics across three dashboard views on a single screen.

Coaching opportunities

Moments from real calls where a rep could improve, surfaced for the executive to act on.

Moments from real calls where a rep could improve, surfaced for the executive to act on.

Key KPI

Team performance from field data, readable at a glance next to the other two views.

Team performance from field data, readable at a glance next to the other two views.

Follow-up opportunities

Deals that need a next step, so no lead goes cold after the call.

Deals that need a next step, so no lead goes cold after the call.

Made for between calls.

Made for between calls.

The MVP mobile experience lets sales reps benefit from the same contextual data, on the go.

The MVP mobile experience lets sales reps benefit from the same contextual data, on the go.

Team updates screen

Team updates

The latest progress on deals across the team.

Key KPI

Personal and team numbers in one glance.

Team chat

Talk to teammates without leaving the app.

Consistant and portable.

Consistant and portable.

Desktop and mobile flows for both personas were defined together and handed to the development team.

Desktop and mobile flows for both personas were defined together and handed to the development team.

DESKTOP EXPERIENCE

MOBILE EXPERIENCE

Modern, elegant, simple.

Modern, elegant, simple.

The first visual language was anchored in modern, elegant and simple design cues to distinguish gomotto from outdated, clunky legacy CRMs.

The first visual language was anchored in modern, elegant and simple design cues to distinguish gomotto from outdated, clunky legacy CRMs.

TYPOGRAPHY

Montserrat

Montserrat

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COLOR

Accent · Lime

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Ink · Black

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Canvas · Grey

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Surface · White

#FFFFFF

Launched in 2026 Q1.

Launched in 2026 Q1.

After its initial launch, I also take responsibility for their marketing website.

After its initial launch, I also take responsibility for their marketing website.

View gomotto website